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In 1988, Quaranta is a representative of shoes and leather goods, launched the city of Andria's first shoe and leather goods store (Puglia). Stefano and Massimo Giurano, her sons, started helping their mother when they were teenagers. As his enthusiasm for the industry grows, Stefano makes the decision to build a second store in 2000 that would focus mostly on women's shoes and handbags that are more current and fashionable than the first, which has a more conventional design. Massimo opened his own store in 2004 that sold sneakers and street wear for guys and was entirely apart from the other two. The logistical hub and nerve center of the company's current online operations is known as Quaranta.